Cause Related Marketing
Cause Related Marketing (CRM) is a powerful tool which aligns your company and brand with the Women's & Children's Hospital Foundation, creating a mutually benefitial partnership. It publicily demonstrates a company's commitment to addressing worthwhile causes. Commonly, businesses adopt a CRM program by donating a percentage of their sales to charity.
The benefits of effective CRM activity include:
- Positive media coverage of the company
- Improved public perception of the brand
- Increased sales
- Increased staff motivation, recruitment and retention
- A unique selling point over your competitors
The WCH Foundation works with companies to create unique CRM campaigns and ideally foster long term relationships for maximum exposure.
Our CRM partnership with Bakers Delight: Last Easter, Bakers Delight worked in partnership with the WCH Foundation to fundraise for sick babies. In this CRM campaign, Baker's Delight donated $1 to the WCH Foundation for every six-pack of Hot Cross buns sold. Both Bakers Delight and the WCH Foundation were involved in organising this event, which generated a large amount of positive media exposure for Bakers Delight. Bakers Delight staff were extremely excited to be involved and the campaign was a great success, raising over $10,000. This money will go towards purchasing two new oximeter and suction machines for children with tracheotomies. |
More information:
To discuss creating a CRM partnership, contact the Foundation on (08) 8464 7900 or email fundraising@wchfoundation.org.au
