Empowering kids through Play Therapy
Through three annual token campaigns where customers can purchase a $2 token at the cash register during Easter, June Toy Sale, and Christmas, and supplemented by corporate matching, BIG W reached and surpassed their $500,000.00 goal in just four years!
The funds raised and donated by BIG W support the provision of Play Therapy to children at the Women’s and Children’s Hospital, helping these young patients to better process and understand their health journey.
Learn about our Play Therapy Program